Why might I need this?
- To refine your targeting & messaging
- To validate assumptions about your market
- To gain traction in new markets
What do I get?
- Market Segmentation
- Ideal Customer Profile Development
- Persona Mapping, Messaging, Targeting
- Inbound / Outbound Campaign Tests
- User Feedback and Insights
- Customer Acquisition
How it works
Moving beyond strategy into execution, our Go-to-Market experts help you plan and run data-driven marketing experiments that reveal the path to traction.
These tests help you understand who your customers are (personas), how to reach them (targeting), how to talk to them (messaging), what they’re willing to pay (revenue model validation).
We perform small highly targeted test campaigns across inbound and outbound channels to unlock data points. Ultimately this saves you time and money, while giving you the confidence to make better business decisions.
Over a 1 Week Sprint, here’s what we’ll do:
- In our New Venture workshop we establish your personas and channels
- Our market researchers create surveys, interviews, and rapid prototypes to gather data points
- We create go-to-market experiments to test key assumptions
- We run test campaigns across inbound (b2c) and outbound (b2b) channels such as outbound email, LinkedIn messaging, paid ads, and content marketing – to track what resonates and converts customers
- We measure results to gain insights that inform future campaigns and business strategy
- We’ve helped over 100 companies across stages go-to-market more effectively
- Advised and executed go-to-market for 15+ companies to achieve Series B+, through acquisition and exit
Archbolt’s work has benefited marketing efforts by helping retarget and advertise more effectively. Our acquisition costs dropped significantly.Paul Beauchamp, Marketing @ Gayborhood
They've been a huge help with strategy, marketing and how to target people.Mamie Cruse, CEO of OpinionUP